Janalakshmi Financial Services , a Non-Banking Financial Company will be the official financial service partner for the next 3 years.

BCCI President said : “I am delighted to announce this three-year long association as it further strengthens our belief in India Cricket,”

“I am pleased to announce BCCI’s partnership with Janalakshmi Financial Services. Like the BCCI for whom the fan holds a high place, the Jana believes in forging a strong connect with the consumer.

“The latest tie-up shows that India Cricket is taking big strides on and off the field. As we commence the mega home season, I thank our new partner and look forward to their lasting support.”