RS Seven Lifestyle (P) Ltd, a part of Rhiti Group has launched its active lifestyle brand, SEVEN.
‘SEVEN’ will manufacture and market running, training, indoor, and athletic-leisurewear apparel and footwear. SEVEN is a young, energetic brand designed to appeal to the modern youth – #changemakers – who are bold, confident go-getters, unafraid to go after what they want on their own terms. The brand aims to drive home the point that fitness is accessible to not just sportspersons but everybody, whether you want to break a world record or simply break a sweat.
At SEVEN’s launch, India’s ‘Captain Cool’, Mahendra Singh Dhoni, was also announced as the brand’s global ambassador. As an icon of this new, younger, more confident India, Dhoni, the country’s most successful cricket captain projects SEVEN’s can-do attitude.
In addition to being the face of the brand, Dhoni, is closely involved in the design and development of the Seven range of footwear. His insights as an athlete have helped the design team in putting the range together and his inputs will be available to them in the future too.
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