The ‘little master’ has brought in former Tata Group senior executive Mrinmoy Mukherjee as Chief-Executive-Officer of the company.

After 24 years of a glittering cricketing career Tendulkar has to now quickly grab the rules of the corporate world.

"During my 24 years of international cricket, I solely focused on the activities related to my cricketing career. After my retirement, I have the opportunity to engage in multiple initiatives which can be supported by a dedicated team at SRT Sports. I have already seen the benefits of the insights provided by the team and look forward to some exciting initiatives," Tendulkar told TOI on Wednesday.

"With the WSG relationship coming to an end due to certain corporate developments, it also gave an opportunity to invest in an organization which is future-ready and aligned to our needs," Tendulkar said.

"SRT Sports Management's promise is to build around three key pivots of trust, transparency and performance."

SRT Sports will also manage Tendulkar’s Indian Super League side Kerala Blasters.