Top 25 world’s most valuable brands 2016

113

1. APPLE

Brand value: $154.1 billion

1-year change: 6%

Company ad spending: $1.8 billion

2. GOOGLE (ALPHABET)

Brand value: $82.5 billion

1-year change: 26%

Company ad spending: $3.2 billion

3. MICROSOFT

Brand value: $75.2 billion

1-year change: 9%

Company ad spending: $1.9 billion

4. COCA-COLA

Brand value: $58.5 billion

1-year change: 4%

Company ad spending: $4 billion

5. FACEBOOK

Brand value: $52.6 billion

1-year change: 44%

Company ad spending: $281 million

6. TOYOTA

Brand value: $42.1 billion

1-year change: 11%

Company ad spending: $3.6 billion

7. IBM

Brand value: $41.4 billion

1-year change: -17%

Company ad spending: $1.3 billion

8. DISNEY

Brand value: $39.5 billion

1-year change: 14%

Company ad spending: $2.6 billion

9. MCDONALD’S

Brand value: $39.1 billion

1-year change: -1%

Company ad spending: $719 million

10. GE (General Electronics)

Brand value: $36.7 billion

1-year change: -2%

Company ad spending: Not available

11. SAMSUNG

Brand value: $36.1 billion

1-year change: -5%

Company ad spending: $3.3 billion

12. AMAZON

Brand value: $35.2 billion

1-year change: 25%

Company ad spending: $3.8 billion

13. AT&T

Brand value: $32.6 billion

1-year change: 12%

Company ad spending: $3.6 billion

14. BMW

Brand value: $28.8 billion

1-year change: 4%

Company ad spending: NA

15. CISCO

Brand value: $28.4 billion

1-year change: 3%

Company ad spending: $202 million

16. ORACLE

Brand value: $28 billion

1-year change: 4%

Company ad spending: $55 million

17. INTEL

Brand value: $27.7 billion

1-year change: 7%

Company ad spending: $1.8 billion

18. NIKE

Brand value: $27.5 billion

1-year change: 5%

Company ad spending: $3.2 billion

19. LOUIS VUITTON (CHRISTIAN DIOR)

Brand value: $27.3 billion

1-year change: -3%

Company ad spending: $4.4 billion

20. MERCEDES-BENZ (DAIMLER)

Brand value: $26 billion

1-year change: 16%

Company ad spending: NA

21. VERIZON

Brand value: $25.8 billion

1-year change: 5%

Company ad spending: $2.7 billion

22. WALMART

Brand value: $25.4 billion

1-year change: 3%

Company ad spending: $2.5 billion

23. HONDA

Brand value: $25.2 billion

1-year change: 8%

Company ad spending: NA

24. AMERICAN EXPRESS

Brand value: $24.3 billion

1-year change: 4%

Company ad spending: $3.1 billion

25. BUDWEISER (ANHEUSER-BUSCH INBEV)

Brand value: $23.4 billion

1-year change: 5%

Company ad spending: NA

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