1. APPLE






Brand value: $154.1 billion

1-year change: 6%

Company ad spending: $1.8 billion




2. GOOGLE (ALPHABET)






Brand value: $82.5 billion

1-year change: 26%

Company ad spending: $3.2 billion




3. MICROSOFT






Brand value: $75.2 billion

1-year change: 9%

Company ad spending: $1.9 billion




4. COCA-COLA






Brand value: $58.5 billion

1-year change: 4%

Company ad spending: $4 billion




5. FACEBOOK






Brand value: $52.6 billion

1-year change: 44%

Company ad spending: $281 million




6. TOYOTA






Brand value: $42.1 billion

1-year change: 11%

Company ad spending: $3.6 billion




7. IBM






Brand value: $41.4 billion

1-year change: -17%

Company ad spending: $1.3 billion




8. DISNEY






Brand value: $39.5 billion

1-year change: 14%

Company ad spending: $2.6 billion




9. MCDONALD'S






Brand value: $39.1 billion

1-year change: -1%

Company ad spending: $719 million




10. GE (General Electronics)






Brand value: $36.7 billion

1-year change: -2%

Company ad spending: Not available




11. SAMSUNG






Brand value: $36.1 billion

1-year change: -5%

Company ad spending: $3.3 billion




12. AMAZON






Brand value: $35.2 billion

1-year change: 25%

Company ad spending: $3.8 billion




13. AT&T






Brand value: $32.6 billion

1-year change: 12%

Company ad spending: $3.6 billion




14. BMW






Brand value: $28.8 billion

1-year change: 4%

Company ad spending: NA




15. CISCO






Brand value: $28.4 billion

1-year change: 3%

Company ad spending: $202 million




16. ORACLE






Brand value: $28 billion

1-year change: 4%

Company ad spending: $55 million




17. INTEL






Brand value: $27.7 billion

1-year change: 7%

Company ad spending: $1.8 billion




18. NIKE






Brand value: $27.5 billion

1-year change: 5%

Company ad spending: $3.2 billion




19. LOUIS VUITTON (CHRISTIAN DIOR)






Brand value: $27.3 billion

1-year change: -3%

Company ad spending: $4.4 billion




20. MERCEDES-BENZ (DAIMLER)






Brand value: $26 billion

1-year change: 16%

Company ad spending: NA




21. VERIZON






Brand value: $25.8 billion

1-year change: 5%

Company ad spending: $2.7 billion




22. WALMART






Brand value: $25.4 billion

1-year change: 3%

Company ad spending: $2.5 billion




23. HONDA






Brand value: $25.2 billion

1-year change: 8%

Company ad spending: NA




24. AMERICAN EXPRESS






Brand value: $24.3 billion

1-year change: 4%

Company ad spending: $3.1 billion




25. BUDWEISER (ANHEUSER-BUSCH INBEV)






Brand value: $23.4 billion

1-year change: 5%

Company ad spending: NA