Spanish bank Santander was today confirmed as new sponsor of the Spanish football league by replacing another bank in BBVA.
The new La Liga Santader logo as well as the official 2016-17 La Liga ball were also unveiled at the event at Santander’s Madrid headquarters.
Santander will sponsor the self-proclaimed ‘Best League of the World’ for three years.
The first and second Spanish divisions will be known as ‘LaLiga Santander’ and ‘LaLiga 1|2|3’, respectively. The name of the second division derives from the name of a customer account the bank is offering, called ‘Santander 1 2 3’.
La Liga Santader logo
This is the (possibly temporary) new La Liga Santander logo, next to the old Liga BBVA one.
Official 2016-17 La Liga ball